Tag: underpricing photography

  • Why Photographers Keep Undercharging Even When They Know Better

    Why Photographers Keep Undercharging Even When They Know Better

    Here is a situation that is more common than most photographers admit. You know your prices are too low. You’ve done the math. You’ve read the articles. You’ve heard other photographers talk about what they charge and felt the gap between their rates and yours. You have understood for some time, on an intellectual level,… Read more

  • Why Underpricing Your Photography Hurts More Than It Helps

    Underpricing feels responsible when you’re new. You’re still learning. You don’t have a full portfolio yet. You want to book sessions to get practice. You want to be accessible. You don’t want to seem arrogant by charging a lot before you’ve proven yourself. The logic is understandable. Lower prices mean lower barriers. Lower barriers mean… Read more