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Category: Business of Photography
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Stop Overthinking Poses: Real-World Practice Strategies for Nervous New Photographers
You don’t need to memorize a million poses; you just need to build your own comfortable toolkit, practice out loud, and enter each session with a flexible mindset. Prep, don’t stress—your next client will feel every bit of confidence you bring. Read more
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How to Make Your Photography Welcome Guide Unforgettable: 5 Pieces Your Clients Will Thank You For
A truly unforgettable photography welcome guide is equal parts warm introduction, practical tips, clear boundaries, and client-focused extras. Personalize it, keep it clear, and let your guide work as your silent superpower for building trust and smooth sessions. Read more
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Brewing Success: The Real-World Guide to Crafting a Client Workflow That Grows Your Photography Business
A reliable workflow is the not-so-secret weapon behind every thriving solo photography business. Whether you’re just starting or feeling stuck, nailing these steps will set you up for happier clients and repeat referrals. Want a jump start? Download my free Workflow Starter Map! Read more
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How to Follow Up Without Feeling Pushy (and Still Get the Booking)
You did everything right. You replied to the inquiry with a warm, thoughtful message. Maybe you even customized it, added your pricing guide, and offered a consult call. You were excited to hear back. And then… silence. This is the moment that leaves a lot of new photographers frozen. You don’t want to be annoying.… Read more
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Captions That Connect: Writing for Instagram Without Feeling Salesy
If you’ve ever stared at the Instagram caption box, second-guessing what to write, you’re not alone. Writing captions can feel like the most awkward part of running a photography business online—especially when you want to sound confident but not pushy, authentic but not overly personal, strategic but not like a salesperson. Here’s the good news:… Read more
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Evergreen Marketing Ideas That Keep Working While You Sleep
Raise your hand if you’ve ever felt completely drained from trying to market your photography business day in and day out. You post, you reel, you story, you email—and just when you catch your breath, the algorithm shifts, engagement dips, and suddenly, you’re scrambling again. Sound familiar? That hustle-burnout cycle is exactly why I’m such… Read more
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Creating Passive Income as a Photographer with Digital Products
Let’s talk about something that doesn’t get enough love in the photography world: earning money without being behind the camera. I know—most of us got into this business because we love the creative process, the connection, the storytelling. But if you’ve ever hit a season where the bookings slowed down, your energy dipped, or life… Read more
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Your Booking Workflow: From Inquiry to Paid Session
So someone found you on Instagram. Or maybe they came across your website after a Google search for “Minneapolis family photographer” and loved what they saw. They click “Contact.” They fill out your form. And then… what happens? This is the part a lot of photographers fumble—not because they’re not talented, but because they haven’t… Read more
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Instagram for Photographers: Strategy Over Aesthetics
Let’s be honest—Instagram in 2025 is a whole different world. Gone are the days when a pretty feed and a handful of hashtags could grow your audience and book clients. The platform has evolved, the algorithm has shifted (again), and the pressure to curate the perfect grid? That’s no longer the goal. If you’re still… Read more