Category: Business of Photography

  • Your Booking Workflow: From Inquiry to Paid Session

    Your Booking Workflow: From Inquiry to Paid Session

    So someone found you on Instagram. Or maybe they came across your website after a Google search for “Minneapolis family photographer” and loved what they saw. They click “Contact.” They fill out your form. And then… what happens? This is the part a lot of photographers fumble—not because they’re not talented, but because they haven’t… Read more

  • Instagram for Photographers: Strategy Over Aesthetics

    Instagram for Photographers: Strategy Over Aesthetics

    Let’s be honest—Instagram in 2025 is a whole different world. Gone are the days when a pretty feed and a handful of hashtags could grow your audience and book clients. The platform has evolved, the algorithm has shifted (again), and the pressure to curate the perfect grid? That’s no longer the goal. If you’re still… Read more

  • How to Audit and Refresh Your Photography Website

    Your website isn’t just a digital business card—it’s your most powerful sales tool. It’s where potential clients go to decide whether or not they trust you, like your style, and want to hire you. But if your site hasn’t had a tune-up in a while, chances are it’s leaving money on the table. A cluttered… Read more

  • Crafting Your Digital Footprint: Essential Steps for Photographers to Shine Online

    Crafting Your Digital Footprint: Essential Steps for Photographers to Shine Online

    Building a strong online presence involves creating a professional website, strategically using social media, blogging for SEO, leveraging email marketing, and actively engaging in online photography communities. Read more

  • Year-End Reflection: How to Set Photography Goals for 2025

    2024 was a rollercoaster ride for me in the world of photography. From capturing that sprawling sunset at the beach to the nerve-wracking experience of my first paid shoot, it was a year filled with growth and realization. As we inch closer to 2025, it’s time to pause and reflect on what this journey has… Read more

  • Creating and Marketing a Photography Portfolio for 2025

    Creating and Marketing a Photography Portfolio for 2025

    As the year rolls in, there’s something invigorating about a fresh start, especially for us creative souls. I remember a chilly January morning, sipping hot cocoa while perusing my dusty old portfolio; the uneasiness of realizing it didn’t represent who I had become as a photographer. In this post, I’ll walk you through the exciting… Read more

  • Kickstart Your Photography Dreams: A Fresh Start in 2025

    Kickstart Your Photography Dreams: A Fresh Start in 2025

    As a photographer who’s navigated the labyrinth of starting a business, I’ve found each New Year to be a compelling reminder that fresh beginnings are possible. It’s like standing on the edge of a bridge, ready to dive into a world full of endless opportunities. If you’re itching to turn your passion for photography into… Read more

  • Mastering the Craft: Essential Business Skills for Photographers

    Mastering the Craft: Essential Business Skills for Photographers

    Understanding Your Market and Developing a Niche As a professional photographer, I’ve learned that knowing my market isn’t just beneficial; it’s essential. It influences how I position my services and helps me create a unique identity in a crowded field. With the rise of social media and instant sharing, photography has never been more accessible.… Read more