Author: Giliane Mansfeldt – Savvy Shutterbug
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Evergreen Marketing Ideas That Keep Working While You Sleep
Raise your hand if you’ve ever felt completely drained from trying to market your photography business day in and day out. You post, you reel, you story, you email—and just when you catch your breath, the algorithm shifts, engagement dips, and suddenly, you’re scrambling again. Sound familiar? That hustle-burnout cycle is exactly why I’m such Read more
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Creating Passive Income as a Photographer with Digital Products
Let’s talk about something that doesn’t get enough love in the photography world: earning money without being behind the camera. I know—most of us got into this business because we love the creative process, the connection, the storytelling. But if you’ve ever hit a season where the bookings slowed down, your energy dipped, or life Read more
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Your Booking Workflow: From Inquiry to Paid Session
So someone found you on Instagram. Or maybe they came across your website after a Google search for “Minneapolis family photographer” and loved what they saw. They click “Contact.” They fill out your form. And then… what happens? This is the part a lot of photographers fumble—not because they’re not talented, but because they haven’t Read more
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How to Use Blog Posts to Attract Photography Clients
Let’s clear something up right now—blogging is not dead. I know it might feel that way in the age of Reels, TikToks, and algorithm changes every other Tuesday. But while social media is great for quick connection and brand visibility, it’s your website and blog that do the heavy lifting when it comes to building Read more
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Simple SEO for Photographers: Boost Your Website Traffic
You’ve poured your heart into your website. The design feels on brand, your portfolio is full of images you’re proud of, and maybe you’ve even started a blog. But despite all that effort, your inbox is quiet. The bookings aren’t coming in. And you’re starting to wonder: what’s missing? Chances are, the issue isn’t your Read more
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Instagram for Photographers: Strategy Over Aesthetics
Let’s be honest—Instagram in 2025 is a whole different world. Gone are the days when a pretty feed and a handful of hashtags could grow your audience and book clients. The platform has evolved, the algorithm has shifted (again), and the pressure to curate the perfect grid? That’s no longer the goal. If you’re still Read more
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How to Audit and Refresh Your Photography Website
Your website isn’t just a digital business card—it’s your most powerful sales tool. It’s where potential clients go to decide whether or not they trust you, like your style, and want to hire you. But if your site hasn’t had a tune-up in a while, chances are it’s leaving money on the table. A cluttered Read more
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Why Your Online Presence Matters More Than Ever in 2025
In the photography world of 2025, talent alone isn’t enough. That might sound a little harsh, but I promise—it’s not a knock on your skill. You could be the most talented photographer in your city, producing jaw-dropping work, but if clients can’t find you online? They’ll never get the chance to hire you. Here’s the Read more
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Mastering Motion: Capture Action Like a Pro
Unlock the secrets of motion photography with essential techniques and tips—from freezing action to showcasing dynamic movement—ensuring your photos are as lively as the moments you capture. Read more