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If you’ve ever stared at a blinking cursor while trying to write your “About Me” page or Instagram bio, you’re not alone.
Writing about yourself is weird. Somehow, it feels even harder when you’re a creative trying to show your personality and professionalism at the same time—without sounding stiff, cheesy, or like someone you wouldn’t even want to hang out with.
And if you’re just starting out? It can feel downright impossible to talk about your business with confidence when you’re still finding your footing.
But here’s the good news: your photography bio doesn’t have to be perfect. It just has to sound like you. Because that’s who your clients are hiring—not a brand, not a template, not a buzzword machine. You.
This guide will walk you through how to write a bio that’s clear, personal, and totally client-friendly—even if you’re a brand-new photographer.
Start by Thinking About Who You’re Talking To
Before you write a single word, pause and ask yourself: Who is going to be reading this bio?
Not just “anyone on the internet”—but the actual people you want to book. Are you trying to connect with moms looking for a relaxed newborn session? Creatives who need branding photos that feel authentic? Couples planning a small, emotional elopement?
Now take it one step further: what do they want to feel when they read your bio?
Most likely, it’s some combination of trust, comfort, and connection. They’re not looking for your résumé. They want reassurance that you’re someone who will understand them, guide them, and make the experience enjoyable (not stressful).
So when you sit down to write, speak to that reader. Make it easy for them to see themselves in your story—and even easier for them to want to work with you.
Let Go of the Fancy Words—Write How You Talk
One of the biggest traps photographers fall into when writing bios? Trying to sound “professional” by using corporate, buzzwordy language. Think: passionate, innovative, committed to excellence.
None of those things are inherently bad, but on their own? They don’t mean anything—especially if they don’t sound like the way you actually talk.
A good photography bio should feel like a conversation. Not a speech. Not a press release. Just you, introducing yourself to a potential client over coffee.
You’re allowed to use contractions. You can tell a short story. You don’t need to pretend you’re someone you’re not.
Start with something warm and inviting. “Hi, I’m Jamie” is a perfectly solid beginning. So is “I’m a Minneapolis-based newborn photographer with a soft spot for messy baby hair and real smiles.” Short. Simple. Human.
And if you’re worried about being “too casual”—remember, you’re not writing for other photographers. You’re writing for clients. Speak their language.
Share Your “Why”—But Keep It Short
Clients care about more than just your camera settings. They want to know why you do what you do.
Did you fall in love with photography while documenting your own kids growing up? Was there a moment when you realized how powerful a photo can be? Do you geek out over capturing the in-between moments no one else notices?
This part doesn’t need to be long—2 to 3 sentences is plenty. But sharing a bit of your “why” helps clients understand the heart behind your business.
Just make sure to bring it back to them. For example:
“After years of photographing my own family, I realized how powerful it was to freeze those fleeting, everyday moments. Now, I help other parents do the same—so they don’t forget the way their newborn curled into their arms or how their toddler looked at them like they hung the moon.”
That kind of language makes your “why” feel personal and client-centered, not self-indulgent.
Talk About Your Experience Without Listing a Résumé
You do not need to start your bio with, “I’ve been passionate about photography since I was a kid.”
Instead of listing how many sessions you’ve done or where you went to school, try describing your experience in terms of the people you’ve worked with and the types of stories you’ve helped tell.
For example:
“Over the past few years, I’ve had the joy of photographing small business owners, growing families, and couples celebrating major milestones. No two sessions are ever the same—and that’s what keeps me inspired.”
This approach shows that you’re active, experienced, and client-focused—without sounding stiff or braggy.
And if you’re a total beginner? That’s okay too. You can be honest while still sounding confident. Try something like:
“While I’m early in my photography journey, I’ve worked with friends, families, and creatives who’ve trusted me to capture their real-life moments—and I bring care, curiosity, and connection to every session.”
Confidence isn’t about pretending to be further along than you are. It’s about owning where you’re at—and showing clients why they can trust you anyway.
Let Them See the Person Behind the Camera
Here’s one of the fastest ways to make your bio more memorable: include one fun, personal detail.
Nothing cheesy. Nothing forced. Just something that shows your human side.
Love iced coffee year-round? A total Star Wars nerd? Obsessed with rescue dogs? Grew up in the Twin Cities and can’t stay away from Minnehaha Falls? Include it.
This kind of personal note does a few things:
Makes people feel like they already know you
Helps you stand out in a sea of bios that all sound the same
Builds connection beyond the camera
You don’t need to write a paragraph about your hobbies—just a quick mention that adds warmth and personality.
End with an Invitation, Not a Pitch
Wrap up your bio with a soft call to action that encourages the reader to take the next step—whether that’s checking out your portfolio, filling out your contact form, or just saying hello.
This doesn’t have to be salesy. In fact, it shouldn’t be.
Try something like:
“If you’re looking for a photographer who’ll capture your story with care and honesty, I’d love to hear from you.”
Or:
“Let’s create something beautiful together.”
Then, if it’s a website bio, link to your contact page or next step.
Make it easy. Make it warm. Make it feel like the start of a conversation—not a pitch.
You Don’t Need to Be a Copywriter—You Just Need to Be You
Here’s the bottom line: your photography bio doesn’t have to sound like everyone else’s. In fact, it shouldn’t.
The more your voice shines through, the easier it is for the right clients to find you and say, “Yes. This is my photographer.”
So take a deep breath. Open a blank doc. And just… start talking to your dream client like they’re sitting across the table from you.
You’ve got this.
